Universe Mimesis

Our Universe instructs us,  challenges us,  supercedes us.   We hope to understand it, harness it, imitate it.  But we also fight it.  Trying to offend, subjugate and master versus align, comply and, ultimately, strengthen from it.

iObjx embraces several key fundamentals of our universe:

interaction:  act in such a way as to have an effect on another; act reciprocally

accretion:  a gradual process in which layers of a material are formed as small amounts are added over time


1. not denoting, involving, or arranged in a straight line.

2. of or denoting digital editing whereby a sequence of edits is stored on computer as opposed to videotape, thus facilitating further editing.

quantum entanglement:  is a physical phenomenon that occurs when pairs or groups of objects are generated or interact in ways such that the quantum state of each object cannot be described independently – instead, a quantum state may be given for the system as a whole.

flux:  continuous change

Discovery and chaos are a natural, universal part of living.  iObjx mimics this universe.  Become one.  Become more.

Beyond Video

Video is an ancient technology.  No more than an illusion that the mind processes as motion.  It’s a medium only to be consumed.  Restricted as a static, rendered, published object.

Video was never imagined to be interactive or collaborative and it is not.  Overlays have been introduced to allow linking, group editing exists and choosing endings/branches which offer a semblance of ‘control’ to the viewer.

iObjx creates, manages and serves Intelligent Objects that offer a video-like experience, but with true interaction and collaboration.  A new paradigm of entertainment and communication.

choosing from images stream

Video is a component, another objx to iObjx.  iObjx does not use video as the container for other media to be rendered to, nor ultimate deliverable medium.  All Objx’s are peer.

Objx’s enable the web/internet as it was imagined to be


Objx’s are what is next.  They are beyond video.